GOSHA RUBCHINSKIY RESURRECTS ITALIAN SPORTSWEAR & JUNKIE LABELS IN ITS SS17 SHOWING

It’s no secret that all of your favourite derelict sportswear brands and junkie labels have been undergoing a huge resurgence over the past few seasons, making it fashionable once more to dress like a crooked Eastern European soccer coach circa 1987. One only has to look at the much-hyped collaborations between Palace & Adidas for a stern lesson in the on-trend aesthetic: The collections are filled with bold colourblocking and strong logos printed on full tracksuits and waterproof garments made to brave the European winter. And remember, the more 3M, the better! Whether or not these items are worn ‘ironically’ by hipsters at Plan B Small Club doesn’t deter from the fact that European sportswear is very much in, and that was shown once again in Gosha Rubchinskiy’s SS17 showing.

Fila, Kappa and Sergio Tacchini are three brands that have largely been seen in Australia on petty thieves, drug dealers and members from the ‘Fat Pizza’ cast. Now, Gosha has collaborated with all three labels in a resurrection that can only be compared to that of Jesus Christ himself. While Fila has enjoyed Black Label collections for its more tasteful throwback items, for the most part these brands have been regulated to discount bins and factory outlets – which is probably why they align perfectly with Gosha’s guerilla approach to fashion and unapologetic fusion of low and high end.